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| The Success in Magic Q & A Series! “Dedicated To Bringing Your Magic to the PAYING Public!!!” Written & Published by Eric Paul http://www.MoreMoneyWithMagic.com
Inside this issue: Trust & Consistency:
Hi
This being written in my car between shows. I’ll tell you what, upgrading to a laptop was blessing in disguise. I love this portability!
I received a ton of feedback on yesterday’s email. Thank you all for your responses and I will be answering some of your questions later this week.
Keep them coming to me at:
If you missed yesterday’s email, or any of them, they live at: http://www.moremoneywithmagic.com/articles.htm
The scene is set for tonight’s Inner Circle call. If you didn’t get the call-in info and you own my “System Training Sessions Course”, email me right away and I’ll forward it over to you.
You want to be on this one! It is only for you guys and will be well worth your time. I have some cool new strategies AND something brand-new to introduce you to. I know the buzz is out :)!
Today’s strategy…
One of the most productive strategies for producing new clients is to offer them something of value – repeatedly!
It is said that it takes a MINIMUM of eight contacts for a prospect to become a client.
Don’t give up just because you are not getting immediate results.
It amazes me when I have a coaching client who mails a few pieces, doesn’t get any results to speak of, and wants to abandon the whole thing and move on.
Yes, you want to test. Yes, you want to watch your numbers. But if you are moving into a new market or expanding your territory, it won’t happen overnight.
Now granted, I’ve been giving you some killer ways to up your responses recently, but some markets just need more caressing.
The corporate market is a wonderful example. You can’t expect to post a web-site, mail out a couple hundred mailers and expect to start rolling in the gigs.
You are new to them and you have to earn their trust.
That’s why I purposely stay VERY consistent with this market. Schools are the same way.
I have very strong materials and more importantly, I “touch” them very often. They know who I am. Eventually, they feel as if they really know me. This is all very much on purpose.
It’s all about trust and consistency!
Remember what I started with today; offer them something of value – repeatedly!
Here’s a wonderful tactic I use ALL the time:
1) Offer a fr*ee report
2) Offer it again
3) Send it to them whether they request it or not as a “nice” thing to do.
As long as your report has good content that they care about, it is very well received and you become a “nice guy” in their eyes. Someone who is on their side. A friend.
And isn’t that what this is all about anyway?
Sure, we all want to book shows, but it’s more important that you provide a SERVICE for your community.
Taking this position will set you miles ahead of any so-called competition and will reflect in your bank account!
Yours in success,
EP
P.S. Now is the PERFECT time to implement our Theater Show Booking Course! The idea is to get them before they plan their annual schedule and get into their brochures. This is serious stuff: http://www.moremoneywithmagic.com/theater.htm
P.S. # 2: Don’t forget David Farr’s webinar now uploaded for viewing..
This is really cool stuff and you should really check it out. It is a MAJOR part of my operational system and fits in with the whole idea of working for me. Not me having to work it.
www.amazingsystem.com/epwebinar
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The author is: Eric Paul http://www.moremoneywithmagic.com
Copyright 2007 – All Rights Reserved – Eric Paul Magic
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