“Dedicated To Bringing Your Magic to the PAYING Public!!!”

A quick question - How do you personally address your emails?

I assume you have too many to send each one individually.

Peter

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Hi Peter,

I use “1 Shopping Cart” to handle all of my mass mailings. 

And then simple mail merge combing Act Database and either

Publisher or Word for my print media.

The beauty of 1 Shop is that they handle all of the delivery for

me and keep my clients arranged in many different ways.

This way I can tailor messages more directly.  There is

NOTHING better in delivering a message that is customized

to the client. 

=========================================

Hi Eric,

Dan k here......

Tell me, how long does the coaching deal last at $197 per

month?

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Hey there Dan,

Good question and one that I should clarify.  There have

been many questions about this whole membership thing. 

I don’t think I’ve explained it well enough.

1)  Coaching, one-on-one, has been changed to last as long

or as short as you want.  It used to be a solid 3 months,

which I still recommend.

But everyone’s needs are different.  That is why it is now

“open-ended”.  It goes on for as long as you feel you need. 

The minimum being one month.

2)  When you sign-up for the coaching program, you are

automatically a “Mastermind Member” and receive all of

those benefits too.

If you are thinking of doing coaching, but not sure, I would

still sign-up for the Mastermind Level immediately.

The bonuses are amazing and won’t last much longer.  Also,

the first round of special monthly mailings will be going out

later this week AND the new site is about to launch.

This is VERY exciting stuff and I would hate for you to miss

anything.  You won’t want to.

And no, you are not charged for both.  Each level includes the

levels below it in the price.

Don’t delay…

=========================================

  Hi Eric

This is good information.  I have a question about your

reference to a script for handing out cards.  Is this something

you mentioned before?  If so, I didn't get it, and would love

to read it.

  Thanks!

  Tony

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Hi Tony,

No, I have not talked about this before in print.  I reserved

it for lectures.

But you are right, it is VERY good info!

Here it is again if you missed it:

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Reprint from:

Saturday, October 6, 2007

Inside This Issue: The REAL work in handing out your

business cards!:

Ok, so you have a killer business card that has all of the

necessary elements on it; USP, contact #, email address,

web-site, a call to action and something of value to get the

prospect to keep it.

A few of you asked, so I uploaded some photos of a few

that I currently use onto my blog at:

They work very well for me.

You know to hand business cards out in multiples.

You are writing and rehearsing a script loaded with

powerful sales strategies.

Cool, we've come a long way already!

Now for the real work -

Getting their contact info!

This is what proactive marketing is all about. This is

what separates the men from the boys.

Taking full responsibility for your success or failure!

Some of you may already be doing this and I commend you.

Most are not and it's such a waste of money.

Think about it, you have a prospect that is interested in what

you offer. So interested that they went out of their way to

come up and ask you for more information.

This is a HOT prospect!

Don't let them go!

You should absolutely be taking the bull by the horns and

collecting their information too. This way you can add them

to your "steel Trap" and they will become a customer for life.

There are a few ways to do this.

The obvious is to ask them for their card also when they ask

for yours. I didn't include this part in my script yesterday

because I didn't want to give away what we were going to

cover today. But it's in there.

And it's very easy to do. You are giving them something

and the law of reciprocity says they have to give you something

too.

This is standard practice at corporate and networking events.

The prospect won't even blink an eye.

You immediately take their card, enter them into your

database and do the necessary follow-up to turn them into

a customer. I'll be covering more of that in the next few days.

But what if you're at a birthday party and the Mom doesn't

have a card? No problem.

I always have what I call, "Info Cards" on me.

They are simply post-card size forms the prospect can

fill-out to receive more information.

It takes a minute and I rarely, if ever, have had anyone not

want to fill it out. It makes their life easier and I send them

the info they want.

They can give me telephone number, mailing address or

email address. Whatever is their preferred method of

contact. It doesn't matter to me because I know I have

systems in place to handle them.

The actual one that I use is on one of the template files in

my Theater Show Booking Course so I'm not at liberty to

show you the actual piece here. But it's very easy to make

up.

Just make up a card with all of the info you'd like to collect

and have various check boxes of the different programs you

offer.

This has been the real money-maker for me!

Let's say I'm at a Blue & Gold Banquet and a Mom comes

up for my card. She may have me in mind for little Johnny's

upcoming Birthday Party.

However, she starts to fill-out the form and notices that I also

do elementary school assembly programs or magic workshops.

This opens up a dialogue and we are off to the races. I get

tons of shows this way!

I put these cards out at my public events and theater shows.

There is even an area on the back that they can drop it in the

mail to me if they'd rather. This rarely happens, but I like to

offer the option.

So there is a HUGE example of how you can get very

proactive about how many bookings you get. This is

gold and I hope you use it!

Yours in success,

Eric Paul

P.S. The New Theater Show-Booking Course is blowing

some minds out there! I love that so many of you are

creating serious success with it. It is honestly where I

make my real money and I am sorry, but it is not available

in PA, MD, DE or NJ.

I hope you all understand, but this is my bread-and-butter

at the moment.

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