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Inside this Issue:  Who to concentrate on now…

Hi

One of the great things about this type of communication is

that I can keep you posted on what is working out there

TODAY.  We can be very timely with this format.

Many of you have asked who I’m mailing to and concentrating

on this time of year.

We are all busy and it’s not the greatest time to kick-off big

mailing campaigns for the most part.

In that same breath, however, I had around 3,000 pieces go

out this past weekend.  They were a mix of different things,

mostly newsletters honestly, including you guys. 

So who am I hitting and what fish are biting?

Well, there are many, believe it or not.

Most of you know that I typically work my campaigns

three-months out.  So most of the stuff going forward now

should book up March.  And that still holds true but there

are many other techniques you can play with.

Here are a few of the different shows I’ve booked this week

which is a good indication to me who I should be concentrating

on:

1)  Post-Prom Parties – These are fun to do.  They don’t

typically run into other booking conflicts because they are

at 2:00 in the morning and they pay very well.

2)  After the Holidays Holiday Parties?  Most hotels and

restaurants wait until January and February to have their

employee parties because they are too busy this time of year. 

And they’re too busy to remember that they don’t have any

entertainment lined-up yet : ).

3)  Blue & Gold Banquets – This is an obvious one.

4)  School Assemblies – I booked 3 this week and I’m kind

of surprised.  I thought they’d be too tied-up with other

things to think about me, but I am wrong.  I still won’t mail

to them until after the New Year, however.

5)  Workshops – I do plenty of these in January and February

for libraries mainly.  They are fun.  They create raving fans

and they re-book you immediately for the summer!  This is

one of the few campaigns I would recommend doing between

Christmas and New Year’s because the librarians have a

library full of kids that week and you’re timing can be very

appropriate for them : ) .

6)  Sales Meetings – I only have one booked so far this New

Year but I didn’t do any publicity for them this year.  I have

too much else going on right now.  But it is certainly something

you could still book now.

7)   Private Parties – I booked a bunch of these this week

individually and through agents.  ALL of them came from

people having seen me before.

So there are quite a few different venues that I just booked

this week.  I wasn’t expecting to be mailing out that many

contracts this week, but I’m very cool with it.  Maybe

everyone’s trying to “clear” their desks.

Don’t be afraid to wait is my point.  You absolutely MUST

get creative this time of year to make your January and

February budget!

Come January, I will be doing a few Major campaigns. 

One for fundraisers, another for agents and yet another for

country clubs.  My whole corporate look is going through

an overhaul too.  I’ll keep you posted on it all.

Speaking of timely, Jack did such a wonderful job on the

tele-seminar the other night.  You really owe it to yourself

to check it out.

Here’s the replay page again:

And because I know you are all very busy this time of year,

I convinced him to give us one more day on his incredible

deal for us.  He has already set it up through his shopping

cart to come down at mid-night tonight and that will be it for

this one.  Thanks again Jack!

Jack’s BIG Bargain:

Yours in success,

Eric Paul

P.S.  I am just about to release our new members-only site. 

I think I’ll wait until Monday to make sure everything is

running OK with the forum software and all.

The CD’s for this month have already gone out and I am

getting all sorts of VERY excited emails about what’s on

them.  This is cutting-edge stuff, first.

You can still get in along with all of the killer bonuses! 

This is an incredible opportunity to hang out with some

serious pros that plan on rocking into the New Year!!

BTW, the Mastermind Only call-in is Dec. 26^th for those

of you in the fold.

P.S. # 2:  This is not a gimmick about this page expiring

tonight:

GIVE A GIFT TO A FRIEND!

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Simply recommend us to three of your friends and you will be

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