"How To Dramatically Increase Your Income From Corporate Events, Weddings, Bar Mitzvahs, Private Parties And More!"

Discover out how to make an extra $18,000 in one month!

From: John Jensen
Thursday, 9:30 A.M.

Dear Friend

I have spent the last ten years writing and illustrating specialty instructions for the magic community.  It began with a magic set I produced which sold for $60.00 and cost only $3.50 to manufacture.  Just recently I finished a book on the color changing deck for Troy Hooser and Bob Sheets. 

About two years ago I began a project name Icebreakers, a revolutionary new product I used to dramatically increase my income from corporate events, private parties, bar mitzvahs, etc.  If you perform at any of these venues, Icebreakers may be for you.

Each guest at the table receives a different trick!

The reason I put together a set of ten different is that most banquet rooms seat ten guests per table.  This means that each person at the table receives a different trick, which they can quickly learn and show to the other guests.  The corporate event planner or host of the party purchases a set of Icebreakers for each table.

A very important factor in the success of Icebreakers was the tricks I chose to include with the package.  I spent two months searching for the perfect ten tricks, literally going through hundreds of potential effects until I found the ten absolute best for this project.  The criteria were as follows:

1. The tricks had to be easy to learn.  The guests had to be able to learn the tricks within a couple of minutes and have the confidence to show them to their dining guests.  This was critical for Icebreakers to work.  This is why I first tested the tricks on non-magician friends and family before actually trying them in Icebreakers.

2. I did not want to use tricks that required special props.  All of the tricks had to utilize items readily available on a normal banquet table or things people would carry with them.  As you can imagine, this dramatically limited the tricks I could use.  The positive result was I didn't have to package anything with the instructions, a pain when you are making up hundreds of Icebreakers at a time.

3. I didn't want all of the tricks to look similar.  For example, I didn't want every trick to use a napkin.  This is why I included tricks using different props and different types of effects so each Icebreaker had a unique look and feel.

4. I wanted tricks that would really fool the other guests, even after limited practice.  It is really amazing watching someone who has never performed a trick fool another person for the first time.  This is the real magic of Icebreakers.

   "Icebreakers is one of the most ingenious back end products I have seen in a long time.  I wish I had this twenty years ago.  Your instructions and illustrations are perfect." Phil Kannon, author of Trade Show Secrets Revealed

As I already stated, I have been using Icebreakers for the last two years and have rewritten and refined the instructions during this time. Each trick is fully illustrated and easy enough for the average eight year old to understand.  Nothing has been taken for granted.

Several friends of mine have begged me to release Icebreakers early, but I have refused until I felt the project was perfect.  I can tell you that it has been well worth the wait. 

During this time I have found that Icebreakers is extremely easy to sell to corporate clients.  In many instances it was the reason they hired me.  Corporate event planners are looking to make their programs memorable and fun. Icebreakers is the perfect solution for these reasons:      

1. Icebreakers is easy to incorporate into any event.  The event planner has no extra work or worry.  All that has to happen is that one icebreaker has to be placed at each table setting, a very simple task.

2. Each guest gets a souvenir they can take home with them, not a cheap piece of junk, but a cool magic trick they can later show to their friends and family.  This is a very large selling point.

3. Icebreakers does just what the name implies, breaks the ice at the corporate event.  The tricks are easy enough for the guest to learn in just a couple of minutes.  They can then fool the other people at the table.  What better way is there to get an event started.

4. The money does not come out of the entertainment budget which is always limited, but the decorating budget which is usually much more flexible.  This means that you are getting paid from two different departments, a far easier way to increase your income.

The money potential is incredible!

Your benefit from Icebreakers is the creation of an additional income stream which is added to your normal performance fee.  The money potential quickly adds up as you are about to see. 

After trying several different price points I found $20.00 per table to be the best for my purposes, though you could definitely go higher.  I had almost zero price resistance to this fee and the following chart will show you how much money can be made:

Not Just For Corporate Events

I have had success with Icebreakers year round, but it is extremely popular in December during corporate holiday parties.  Let's say you do thirty shows and each event averages thirty tables.  Using these conservative estimates, your increase in income just during the month of December is $18,000.00.  This extra money does not come from doing any more shows or extra work.  It's like free money.

During the year you will find many opportunities to use Icebreakers.  Weddings, bar mitzvahs, and private parties are just a few examples of shows where you can easily sell this product. 

I have personally found Icebreakers to be extremely popular at bar mitzvahs as the family is always looking for unique souvenirs for their guests and the tricks are perfect for this age group.  It will also be the easiest bar mitzvah you ever work because you simply have to go to the various tables and demonstrate a few of the Icebreakers. 

It is the perfect way to introduce yourself before going into your show.  What's really cool is you can personalize the Icebreaker cover for the person having the bar/bat mitzvah.  

Icebreakers is like handing your business card to
every single person attending the event!

Each Icebreaker trick also contains your contact information and a brief biography which makes everyone attending the event a potential customer for future shows.  This is much more effective than handing out your business card because you know they will bring their copy of Icebreakers home with them.  This type of marketing has been very effective for me, allowing me to book shows year round.

For a very low one time investment you get the full reprint rights to all ten tricks in the Icebreaker program.  No other purchases are necessary.  These are yours to use in anyway you want ... including putting your name in as the author. 

You receive hard copies as well as a computer disk which means you can either have Icebreakers printed at a copy store or do as I do and print them right off of your computer.  Either way, you can personalize them for your own use.

I am not in the magician marketing business and do not plan on entering it now.  I derive my income from performing family shows for the general public.  However, several people have asked me to release the reprint rights to these tricks and I am doing so for a very limited time, in fact this will be the only letter you will receive from me on this project and only 100 Icebreakers will be available to other magicians. 

I have made this letter as short as possible, your time is valuable, and without the typical hype.   Icebreakers will not be for everyone, but if your work for corporate banquets, bar mitzvahs, and private parties, you will want to give it serious consideration.

How To Get Your Personal Copy Of "Icebreakers"

The reprint rights to the original Icebreakers is only $178.00.  You receive all instructions and artwork for all ten tricks which you will immediately be able to use upon receipt.  I hope this will be a quick and easy decision for you to make because at only $178.00 you will make that back and more from your very first show.

To order, please click on the link below. Your package will be shipped to you within 48 hours.

Sincerely,

Jon Jensen

P.S. Please remember that only 100 of these sets will be sold to magicians. Now I'm not going to tell you that we are close to selling out of them because we're not. However, I'm going to really start promoting this, starting with this letter on Dave Dee's website. So if you want to ensure that you can take advantage of this opportunity, I encourage you to order now.