Eric Paul magic & marketing magician

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Four incredible offerings from the creative mind of Jon Jensen!!!...

Reprint Rights Now Available For

The Children’s Birthday Party Secrets Workbook

 

Create instant credibility by becoming the author of a book on party secrets for children’s parties which means more bookings and more money in your pocket.

 Scientific Fact:  The more often a client sees your marketing materials, the more likely they will purchase your product.

 The Credibility Factor

      No matter how accomplished you become as a performer, every time the phone rings you must convince the potential client of your credibility before he will hire you.  I call this the credibility factor.  Testimonials and letters of reference help, but I have found that most people think that testimonials are made up.  The easiest and best way I have found to create the important element of credibility is to provide my clients with an information booklet that is relevant to the subject I am trying to sell.

      In the past I wrote small brochures to accomplish this task.  I have used these to book myself for tradeshows, corporate shows, restaurants, as well as for birthday parties.  They were successful not only for myself, but also for a number of other magicians who invested in the reprint rights to them.  A little over two years ago I wrote a much larger book for corporate events.  I wrote it in the form of a workbook and found that this larger information product was a more powerful marketing took which lead to even more bookings.  After the success and response of The Corporate Event Planner’s Workbook, I recently wrote a similar book for the birthday party market.

 Four Months Of Research

      I have spent the last four months doing research so that this would be the most complete book on planning children’s birthday parties.  Any parent trying to plan their child’s party will instantly be able to see the benefits of this book.  You are offering them real value.  In exchange you are getting credibility in this market.

      This book is even larger than the corporate workbook and gives your potential clients all of the information they will need to plan a successful and memorable birthday party.  Here is just a sampling of the information contained in the book:

·          Invitations

 

·          Decorations

 

·          Goody Bags

 

·          Party Length Guidelines

 

·          Expectations by Age Group

 

·          Theme Parties

 

 

Surprise Parties

·          Pool Parties

 

·          Slumber Parties

 

·          Party Games

 

·          Crafts and Activities

 

Menus and Recipes

     At the end of the book is a comprehensive fill-in-the-blanks workbook which I included for the same reasons I incorporated it in the corporate events book.  Not only do I believe it gives real value to the client, it also gives you a reason to print the book with a spiral  bound binding as opposed to a more expensive method.  In this book I also include a worksheet for budgeting the party and a shopping list.

      I could go on for several pages on the marketing benefits you will receive by being the author of such a book as I just described, but I feel they should be fairly obvious.  Not only will get the credibility of being an author of a book, you will also be able to get your marketing materials in your potential client’s hands by including them in the book.  I have also found that my past customers are more likely to recommend me to their friends, “You need to call Jon Jensen, not only is he a great magician, he also has a book which will help you plan the party.”  You will find that you will get immediate results from using this innovative marketing tool.

      I am frequently asked what the best way is to print these types of books.  I personally use my computer’s printer which costs me almost nothing.  You can also have them printed at your local print shop for not much more than a color brochure would cost.  If you are worried about the printing cost, you could easily charge local companies such as party supply stores, as well as event locations such as Chuck E Cheese, laser tag, bowling alley, etc. for ads in the book which will more than pay for the printing.

      As with all of my reprint rights, I am limiting the release of this book to 100 people.  This will prevent the overexposure in any one marketplace.  I only have a few of the reprint rights to the corporate event workbooks left, and I am sure that the birthday reprint rights will sell even faster.

      You receive a hard copy 1200 dpi print of the workbook which you can take to any print shop and immediately be able to use this in your marketing.  You also receive a computer disk on Publisher which you can use to customize the book for your specific needs.  If you do not have the publisher program, I have other options available.

 Your total investment is only $178.00 with nothing else to purchase!  (ordering info at bottom of page)


Offering # 2... 

Magic Invitations

 A Marketing Innovation For Birthday Performers

 Objective:  I wanted to get my marketing materials in the hands of all of the parents of the children attending the birthday parties that I perform at.  I knew if I could do this, my birthday party business would skyrocket.  I used to do this by giving my business card to the kids during the party in the Fortune Telling Fish (a classic marketing technique), but we all know how unreliable children can be and I knew most of my business cards never got to the parents.  I also wanted a marketing technique which was more powerful than just my business card.  I wanted to actually market myself as well as reinforce my name exposure in my local area.

 Solution:  Magic invitations you supply to the parents of the birthday child which they then send out to the parents of the children they are inviting to the party.  As a creative twist and to make the invitations more interesting, they each contain a different simple magic trick.  The invitations also contain information about you as a performer as well as your contact information and any other marketing you want to include.

 Name recognition in your community.

      Many of the children’s parties I perform at have a magic theme, and magic invitations will be a welcomed addition.  Parents are looking for novel party supplies, and you will be the only one in your area who will be able to supply them with these special invitations.  This means that it will be harder for your competition will not be able to compete against you.  It also means that you will be getting valuable name recognition in your community.

      You can charge the client for the invitations, probably $20.00 for the bundle of twelve invitations, or you can include them free with your deluxe magic show which is what I do.  The most important thing is to get them in the parent’s hands.  Once you are able to do that, you will be able to put your marketing on auto-pilot and perform more shows than you can imagine.  My first month of using the magic invitations, coupled with the birthday workbook, I had over a 100% increase in the number of shows I booked.

 Customize The Invitations For Your Clients

      The invitations look great and I designed them so that they are easy to print from your computer’s printer and because they are on computer disk, you can easily customize them for your client by putting the child’s name on them.  Because of the magic tricks on the invitations, the parents are likely to keep them and will have your contact information on hand when they need it.

      You receive hard copies of the invitations as well as a computer disc for the little investment of $178.00.

 Special Offer

      If you order both the magic invitations and the birthday workbook within the next thirty days you will save $78.00!!!!!!


Number three...

Phil Kannon’s The Corporate Connection

      Phil Kannon, author of ‘Trade Show Secrets Revealed’, has just finished his new book ‘The Corporate Connection’.  His first book was a best seller and one of the most respected resources on it’s topic.  Phil’s new book contains all the information you will need to enter and then maintain lasting success in the entertainment market, no matter what your current level is.  Corporate events and banquets are the best year round venues for magicians, jugglers,

      Phil and Jon Jensen, a long time friend, have combined to create some of the most innovative marketing ideas now used in the marketing community.  Jon is well known by some of the biggest names in magic for creating common sense marketing that works in the real world.  Phil, his number one guinea pig, puts Jon’s ideas to work and is able to fine tune them to a laser point.  The two make a powerful marketing weapon.

      This 77 page course is divided into three sections:  The Corporate Market, Booking Corporate Events, and The Real Secrets.  Each section is filled with information that will guide you to success in the highest paying niche for a professional magician, the corporate marketplace.  There is not fluff, only information that will directly relate to you and help make you a success in your chosen profession.

      Here are just a few of the marketing secrets you will learn:

•  How to get banquet directors and caterers to keep your phone ringing year round.  This one little secret will turn you into the most profitable magician in your area, and it costs you nothing.  Traditional marketing for the most part is ineffective for the corporate market, that is why you will have to use a more creative approach, something both Phil and Jon will teach you.

 •  What corporate shows are worth $4,000.00 + and how to book them.  Not all corporate shows are created equally.  Find out which opportunities are worth the big money for you, many of which you will be able to book tomorrow and immediately profit from.  This will put you in the executive class of corporate entertainers, quickly making you the highest paid magician in your city.

 •  How to gain credibility which will allow you to immediately double your fees.  Very few magicians understand how this critical element in their marketing makes such a big difference not only in the number of shows they book, but also the fee they make from each show.  Phil has been able to use this credibility factor to practically eliminate his competition, while at the same time increasing his fees year after year. 

 •  Two ways to make an extra $300.00 to $1000.00 per gig without any additional work.  Phil has been able to capitalize on this one idea to the tune of an extra $30,000.00 a year, the perfect way to create an additional stream of income and it is yours simply for the asking.

•  The four market targets that will generate the most number of shows for you.  Most magicians spend a fortune on their marketing materials but have no clue where to send them.  Phil has spent the last fifteen years finding out exactly what the most profitable markets are and how to sell to them.  This will save you years of trial and errors and save you a ton of money.  Not only will you save time and money, you will also learn how to generate an endless supply of clients.

 •  What clients to red flag for potential trouble.  Not all customers are created equally, and Phil will tell you which ones to be careful of.  You will find out exactly what warning signs to look out for and how to prevent potential trouble from these clients. 

 •  Find out how thirty seconds will change your marketing life forever.  Phil has uses this thirty second marketing idea to sell ninety percent of his shows and you will find out how this could be the most important factor in marketing yourself as a corporate magician.  If you are not booking as many shows as you want, this could be the reason.

      This book took six months to put together, but really came about from fifteen years of experience working in the real world.  If you are tired of ‘marketing experts’ who spend only a year or two in a market, then you will want to read this ground breaking book.  Phil has the experience needed to teach you the real secrets to booking yourself in the corporate market.  If you have tried to work in this market and failed, or struggling now, you will learn how to have year round success making money in this highly profitable niche market.

“This is one of the most complete books ever written on the field of corporate entertaining.  Phil may not be a well known name in magic, but that is only because he is so busy working the corporate market.  This information is pure gold.

 

     If you really want to work the higher paying corporate market either as a stage performer or walk around performer, I highly recommend this book to use as your guide.”

 

                                                                                                           Denny Haney.

                                                                                                Denny & Lee’s Magic Shop

     This book could have been priced much higher in this day of high priced marketing courses, but we wanted to get the information in as many people’s hands as possible.  The investment is only $40.00 if you act today!!!


Number four...

The Corporate Event Planners Workbook

Break the $100,000 Barrier With Ease

Dominating Your Market By Instantaneously

Becoming an Expert In Your Field!

     The number one problem in marketing yourself for corporate entertainment is getting in to see the decision maker, after that it is pretty easy to sell your show.  Two years ago I wrote a book, The Corporate Event Planners Workbook, to help make this process easier.  It has worked far better than I planned for myself and also a few of my magician friends such as Phil Kannon, Michael Kett, and Cody Fisher.  The feedback I have received has been tremendous.

      You probably already know that the top salesmen in the world as well as doctors, lawyers, motivational speakers, and other leading professionals all consider the use of an information product to be the easiest and best way to sell their product or service.  A book, newsletter, or special report creates the illusion that you are an expert in your field, and creates a credibility that can be unmatched by competitors who do not use such an information product.

 

An informational booklet allowed me to double my fees

and become the number one family entertainer in my area.

      I first learned of this marketing phenomenon after I wrote an article for my local family magazine titled, ‘The Top Ten Tips to Having a Memorable and Fun Birthday Party’.   A friend of mine asked me to write the article and the paper included a biography of me as a family entertainer.  In less than two months I became the most successful children’s magician in my area, and this was even after a substantial fee increase.  I had countless parents calling me asking if I was the magician in the family magazine.  Later, I rewrote the article into the form of a brochure which I handed out with equal success.

      My friend Phil Kannon asked me to write a similar booklet on tips for event planners.  It was in the same format as the birthday book but included tips useful for corporate banquets and other similar events.  Phil, I, and a few other friends of ours used this booklet with much success and it became one of the reasons we were able to dominate our marketplaces.  A few years ago I wanted to turn this booklet into a better marketing tool by expanding it into an actual book.  Not as easy as it first appeared, it took over a year and thousands of dollars in research materials to come up with a concept I was happy with.  I developed a workbook which event planners used to plan each step of their banquet.  This idea has proven to be more popular than I could have anticipated.

 

Have the credibility of being a published author without writing a single word.

     You could write your own book if you wish, but most people do not have the time to do this.  It took me three months and over a thousand dollars for research materials to complete the workbook.  I wanted it to be the best resource possible for corporate event planners which in turn would give me the credibility I was striving for.  You do not need to invest your valuable time for such a project, I’ve already done it for you.  You will be able to immediately use it to make money in the most profitable market for a magician.

 The workbook is relevant and valuable to your customer !

      The value of the workbook is increased because it relevant to the customer you want to market to, corporate event planners.  You can imagine what a powerful weapon it is when you offer it to a person who is thinking of hiring you to entertain at their upcoming function.  They will not only be thankful, they will also consider you in a whole different league from other magicians who they may be considering for the same job.  The client will have no real choice but to hire you because you have proven you are undeniably the expert in this field.

 Ultimate Marketing Tool

      The workbook is the ultimate marketing tool because it has real value.  One magician friend of mine has put a price tag of $40.00 on it and is marketing it though his website.  Now, he doesn’t actually charge the client this fee, but it adds to the value perception by the client when he mails it to them.  I have a $20.00 price on the covers of my workbooks which has worked really well for me.

     The actual cost of printing the workbook is almost zero because you can print if off of your own computer.  This also means that you can customize it with your own marketing materials or any other information you may want to include in the workbook.  Imagine the power your marketing materials will have when they are not in the form of a traditional ‘sales letter’. Companies that  were out of your reach will now be asking for their own copy of the workbook which will put you in the position of getting hired.

      Only 100 reprint rights will be available for the magic community through a joint venture with Phil Kannon and I.  Over half are already gone.  This is not a marketing ploy, but simply a decision by Phil and I not to dilute it’s value by over saturating the market because the two of us still use this for ourselves.  If you want to use this devastating marketing weapon, you do not want to wait too long.  If you are not able to make your money back within the first week of receiving it, send it back for a complete refund.  That is how positive I know it will work for you. 

      Your investment is very low for this ultimate marketing tool.  You receive both hard copies and a computer file which you can use to customize the workbook and then print them off of your computer.  You will be able to use this marketing promotion immediately upon receipt for only $278.00 less than the first show you will use it to book.


Click the links to have these great products shipped immediately to you!!!...

The Birthday Party Secrets Workbook - Only $178.00!!!

Magic Invitations - Only $178.00

The Birthday Workbook & Invitations - $278.00  (You save 78.00!!!)

Phil Kannon's, "Corporate Connection - $40.00

The Corporate Event Planner's Workbook!!!  - A steal at- $278.00

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